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5 year anniversary sale

While it lasts

Celebrating 5 years of affordable beauty for you

What began as door-to-door visits — connecting with women, hearing their stories, and sharing designs that made them feel confident — has grown into a brand inspired by the rhythm of the sea and the strength of womanhood.

Each collection captures effortless silhouettes, natural tones, and the calm elegance of coastal living. Designed with care for real women, our pieces bring comfort, confidence, and a touch of seaside serenity to everyday life.

At Elle & Rose, style isn’t about trends — it’s about feeling at home in your own skin. From our family to yours, thank you for being part of our journey.

Elle & Rose

At Elle & Rose, our style flows with the rhythm of the sea — calm, effortless, and timeless. Each piece is inspired by coastal living, where natural textures, sun-washed tones, and easy silhouettes reflect the beauty of life by the water. From soft linens to breezy cottons, our collections capture the serenity and strength of the ocean — a reminder that simplicity and grace never go out of style.

With Love

Elle & Rose

What women across Australia love about Elle & Rose.

★★★★

"The designs are beautiful and feminine without being overdone. You can feel the care in every stitch. Worth every dollar."

Tahlia K.
Gold Coast, QLD
★★★★★

"Absolutely in love with my Elle & Rose dress! The fabric feels weightless, and the fit is just perfect for our coastal summers."

Sienna M.
Byron Bay, NSW
★★★★

"Ordered a Jumpsuit and it’s absolutely stunning. The fit was perfect straight out of the box, and the quality feels long-lasting. You can tell it’s quality."

Amelia R.
Melbourne, VIC
★★★★★

"The prints are even more beautful in person! I wore my Eloura set at lunch with my friends and everyone asked where it was from."

Ruby S
Adelaide, SA
★★★★★

"It’s just nice supporting an Aussie brand that feels thoughtful and high-quality without the huge price tag. Elle & Rose has definitely become one of my favourite places to shop, whether I’m treating myself or finding a gift. Highly recommend!"

Sophie Z.
Adelaide, SA

Free Shipping

Enjoy free shipping across Australia on us, only today! Shop your favourites today and enjoy complimentary shipping — from Elle & Rose, with love.

30-DAY MONEY BACK Guarantee

We want you to love every piece you wear. That’s why Elle & Rose Adelaide offers a 30-day return policy — so you can shop with confidence.

Loved for the comfort

Where comfort meets grace. Every Elle & Rose piece is made to flow with your rhythm — timeless, effortless, and beautifully you.